Nº 01 · Argan Oil with Rose

Pressed at thefoot of the Atlas.Worn far from it.

Cold-pressed argan, a breath of Damask rose, and the name of every woman whose hands it passed through.

The first batch: 1,000 bottles · €34 · 50 ml

Discover the ritual

There are oils you buy, and oils whose maker you can name. Ours is pressed by the women of the Rosa Damaskina Cooperative, a few litres at a time, and every bottle tells you whose hands it passed through.

From seed to bottle

Four hands, one bottle.

  1. 01

    The grove

    Argan grows almost nowhere else on earth. The fruit ripens through the summer and falls on its own.

    Argania spinosa · South-west Morocco

  2. 02

    The kernel

    The way it has always been done: each nut opened by hand, between two stones, to free the kernel inside.

    Cracked by hand · Cold-pressed

  3. 03

    The rose

    Damask petals, picked in the cool of the morning, give the oil its breath.

    Rosa damascena · Essential oil

  4. 04

    The bottle

    A QR code on every bottle. Scan it and meet the women who grew, pressed and filled it.

    Rosa Damaskina Cooperative

A woman with closed eyes touches a dropper of argan oil to her cheek, in front of a blue Moroccan door.
Late afternoon, the medina.

Nº 01 · The one to begin with

Three drops at dusk.The glow peopleask about at dinner.

The mood
Warm kernel first, then a breath of Damask rose, then nothing but skin. It sinks in before the second glass is poured.
The ritual
  1. Warm three drops between your palms.
  2. Press, don’t rub, into face, neck and collarbones.
  3. Whatever is left goes through the ends of your hair.
What’s inside
Argan kernel oil زيت الأركانDamask rose essential oil الورد البلدي
Full details

In the works

First, the oil. Then, perhaps, these.

Argan & Rose is our first bottle. These are rituals we are exploring with the cooperatives. Some will come, some will change, and some may never make it past the workshop. Tell us which you would want and you will be the first to hear.

Nº 02

Rose Water

In the works

Nº 03

Rose Powder

In the works

Nº 04

Tagine Tint

In the works

Nº 05

Kohl, Rose & Saffron

In the works

Nº 06

Rose Lip Balm

In the works

Nº 07

Akar Fassi Lip Balm

In the works

Nº 08

Black Beldi Soap

In the works
Which would you want? Pick any

One email when something is ready. Nothing else. Privacy

What’s inside

Five ingredients. Nothing to hide.

Every product is made from a handful of things you could name in two languages. Here they are.

  • أركان

    Argan

    Argania spinosa

    A thorny tree that grows almost nowhere else on earth. Its kernel gives the oil.

  • الورد البلدي

    Damask Rose

    Rosa damascena

    Picked at first light, before the sun takes the scent out of the petals.

  • الزعفران

    Saffron

    Crocus sativus

    Three red threads per flower, gathered one by one.

  • عكر فاسي

    Akar Fassi

    The red of Fez, laid into small clay dishes and worn on lips and cheeks.

  • الصابون البلدي

    Beldi Soap

    Dark, soft and slow. The first ritual of every hammam.

Zahra, a cooperative leader in a pink headscarf, smiling among the leaves of a tree.

The makers · Morocco

The makers

This is Zahra.

She leads a women’s cooperative in Morocco.

The women who press our oil are paid about twice the local rate.

That is the price of knowing exactly where it comes from.

Meet the makers

The passport

Scan the bottle.Meet its makers.

Every Umriden bottle carries a QR code. Hold your phone to it and the bottle tells its own story: the grove, the cooperative, the hands that grew, pressed and filled it.

  • The cooperative, by name
  • The batch and the season
  • The women behind it

@umriden

Follow the harvest.

The rose picking at dawn, the cracking of the kernels, the women of the cooperatives, and the first batch as it is made. All on Instagram.

Follow @umriden
See more on Instagram →

Begin with three drops.

The first batch is 1,000 bottles. Get early access before anyone else.